Concept Overview:
The plan to develop a club-lounge formulated in April of 2011; Further to completing 6 months of in depth market research, it became apparent that there existed significant potential for a club and lounge operation offering top quality products, client services and international content, catering to a new and rapidly growing niche. The project team has developed a plan to capture this target niche and expand it.
This plan has been designed on the following criteria:
Superior concept content
Creating and maintaining a following
Rapid capital recovery
Establishing and leading trends
A product of international standards
Market acceptance
This concept has been researched and developed by a very successful group of talented entrepreneurs and professionals experienced in the details of the Kuala Lumpur entertainment scene and the food & beverage industry. We are focused on impacting Kuala Lumpur with a new standard, a new image and a new movement.
LAX promises “a new dimension in lifestyle”.
Mission Statement:
Through the convergence and management of fresh, young and aggressive talent, we aim to seek out and isolate new market, movements and niches – then capture, nurture and develop them. By monitoring global trends and utilizing them to help develop groundbreaking concepts and products, we aim to remain consistently at the cutting edge at both a regional and international level.
Sunday 17 April 2011
Subscribe to:
Posts (Atom)